Bumble Confirms Post Featuring Serena Williams Will Air During SuperBowl


Bumble confirmed that a fresh advertisement featuring the most recent celebrity lover Serena Williams will debut during first half the SuperBowl.

Relating to AdWeek, Bumble teased another strategy using the football celebrity, admitting it would coordinate because of the SuperBowl, although it was not obvious as long as they had been intending to air an offer during the online game, one of several most-watched annual occasions inside U.S. (and something quite expensive offer purchases). Bumble has confirmed their particular very first SuperBowl ad will function Serena Williams and their new venture “golf ball is in Her legal.”

Bumble, a female-friendly dating app, is dedicated to its female-empowerment goal. Over the last few years, the brand has debuted offerings that attract specifically to ladies, such as for instance partnering with Moxy Hotels to provide BumbleSpot – proven areas in which Bumble consumers can satisfy for times, job networking, or potential new friendships – to try to develop secure places for women.

The ad with Williams will function the woman increase to celeb, “not merely as a specialist football celebrity but as a business owner, part design, partner and mother,” per AdWeek. The spot was made by a mostly feminine group and directed by A.V. Rockwell, an award-winning screenwriter and movie director whoever work tackles issues on battle and oppression.

The content of the advertising is to convince women to control their particular tales, something Bumble has-been excited about from debut of the internet dating software, offering women the power to really make the basic action.

In a teaser video for your SuperBowl offer, that’ll air February 3rd, Bumble granted a peek of what to anticipate.

“We’re living in a world and society in which men and women are needs to see differently and starting to understand that we are as strong and merely as wise and just as experienced and simply because businesslike as any other male nowadays,” Williams states while watching camera, which then pans to her serving a golf ball in an empty court. “and then you have to appear and tell our tale how it ought to be told.”

AdWeek noticed that the female-forward Bumble ad strategy is rare for a SuperBowl, that will be this type of a male-dominated area, and even more not likely that a typically female staff would generate these types of a SuperBowl ad.

“There are a lot women that are eager and enthusiastic [to be concerned within the ultra Bowl], and each girl included [in Bumble’s area] had a great deal love,” Bumble chief brand name policeman Alexandra Williamson told AdWeek.

She went on to express: “individuals will see a unique part to Serena if this advertising goes live, and I would attribute that to an all-female staff implementing it.”